Marketing

Marketing was the task of figuring out how to sell the product. Basically, selling would be accomplished by sales promotion, which included advertising and personal selling. In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold. Marketing now involves first deciding what costumers wants, and designing and producing a product that satisfies these wants at a profit to the company.

Buying, selling, market research, transportation, storage, advertising - these are all parts of the complex area of business known as marketing. The four elements of marketing-product, price, placement, and promotion-work together to develop a succesful marketing operation that satisfies costumers and achieves the company objectives.

The elements of the marketing mix focus on the consumer. In order to develop a succesful marketing mix, researchers first ask two important question: Who is going to buy the product? What is the potential to sell this product?

A succesful marketing mix depends on the knowledge about consumers and their buying habits gained through market research as well as correct identification of the target market. Strategies of product, price, placement, and promotion are blended in order to reach a chosen group of consumers.

Question 1
1. What the decision making?
1. What is the six steps of the ideal decision-making process?
2. Defining the problem involves two steps. What are they?
3. What is the expected result after solving the problem of low production?
4. Where can data be obtained?
5. What does the desicion-maker do after obtaining data?
6. What is the main idea of paragraph 5?
Answer :
1. Decision making is where a manager make a conclusion that leads to a particular destination.
2. Define problem, define expectation, gather data, develop alternatives, eveluate alternatives, choose best alternative.
3. - Stating the result that is expected once the problem has been solved
The expected result after solving the problem.
hopefully can continue to improve production results from the previous maximum.
From a variety of sources : observations, surveys, or published research.
6. Develop alternatives
7. Here the decision-maker develops feasible alternatives, or potential solutions to the problem.



Question 2

1. What elements are combined in the decision-making?
What offer influences the final decision?
What is the main idea of paragraph 2?
What are the controlling factors in desicion-making process?
How is the relative importance of a desicion determined?
What is the main idea of paragraph 4?
What does the time factor affect?
Why do you think the risk may be lessened by use of a group rather than an individual decision-maker?
In an ideal decision-making model, how do the managers work?
How is the reality of the decision process?


Answer :
1. Element of the operational and theoretical as pects of management.
2. Decisions are frequently influenced more by the environment and structure of the organization than by the method itself.
3. One of these factors-social and cultural background-affects the interaction among people involved in the decision process and provides the cultural framework within which they may comfortable operate.
4. Such as facilities, technology, or fiscal reserves.
5. The relative importance of one decision is weighed against the amount of effort involved in finding a solution and the benefit the company will receive from its implementation.
6. Three other factors also influence the following of a model decision process : time, creativity, and risk.
7. The time factor may affect the creativity of the solution to a problem.
8. The risk associated with a particular course of action may be lessened by use of a group rather than an individual decision-marker.
9. Decision theory and the “ideal” decision-making model tend to picture the process as one in which managers operate by themselves, free of restrictions of time, data, and resources.The reality of the decision process is much less a step-by-step procedure than it is a series of practical considerations directly influenced by the social, cultural, and organizational environment.